Coca Cola
The Brief:
Coca Cola has been using genuine contour shape glass for in-store promotions for almost 20 years. Some markets wanted a new shape without it being ‘too new’.
The Strategy:
Keep the iconic shape of the genuine contour glass, but give it new life.
The Solution:
Superscript -a larger “cropped” Coca Cola script all-round the glass and special neon-colored glasses.
Fuze Tea
The Brief:
Fuze Tea were planning a worldwide product launch of their teas in various flavors. They needed ‘Stand Out’ in multiple product variants.
The Strategy:
Own the Shape of tea: Use the bottle to inform the glass. Use the color to inform the flavors.
The Solution:
One glass. Many colors. Use bottom-up organic spray technique to allow for multiple colors, representing different flavors, on a singular SignatureGlass.
Bacardi
The Brief:
Margarita is one of the top cocktails worldwide. Bacardi is one of the top bar calls for the mixologist. Forge the link between Bacardi and Margarita.
The Strategy:
Think ritual. Think mixologist. Think inside-out. Brink the Lemon into the spotlight.
The Solution:
A unique Bacardi Margarita SignatureGlass that builds a lemon crusher directly into the bottom of the glass.
Hello Kitty
The Brief:
Create a collectable range of SignatureGlasses, to be used as a loyalty program in supermarkets using Hello Kitty.
The Strategy:
Tie the bow.
The Solution:
A cute SignatureGlass irresistible to 8-16 year old girl fans.
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Football Glass
The Brief:
Soccer (football)– such an emotional game! And what goes better than a cold glass of beer while watching the game? We were asked to create a glass that represents soccer – something that you see and instantly connect to it.
The Strategy:
We chose the iconic studs (cleats) of the soccer boot as the symbol to incorporate into our design. A glass that has studs is a soccer glass.
The Solution:
A SignatureGlass that oozes soccer-ness, ideal for beer and soft drinks during football events, one that will help you enjoy your favorite game even more!
Coca Cola Can
The Brief:
For years Coca-Cola has been identified by its classic SignatureGlass shapes such as "Countour" and "SuperScript". We were approached by Coca-Cola with a request to create a new, iconic, low-cost, innovative, and easily identified SignatureGlass.
The Strategy:
Holding a Coca-Cola bottle is familiar to everyone - it is one of those iconic shapes. When you see or hold such a bottle - there is no mistaking the brand. We wanted to create a design that reflects a different point of view - the Coca-Cola can - that it too be unique to the brand.
The Solution:
The 'Can' shape is ubiquitous and iconic. It is generic packaging for beverages. We created an embossed, Coke Can shaped SignatureGlass, produced in various colors and sizes.
Carlsberg
The Brief:
Carlsberg already has a signature beer glass. But in some markets beer is consumed in a mug. Give us the best SignaturGlass mug in the world.
The Strategy:
Think Danish. Think Scandinavian design: simple, elegant, timeless, stripped down and natural.
The Solution:
Use the letter C from the Carlsberg logo as the handle. Keep the rest strong and simple.
Jose Cuervo
The Brief:
Create a Man's Margarita Glass that is sturdy and stackable.
The Strategy:
Think 'shots'.
The Solution:
Men are reluctant to order a Margarita because it is served in a glass that's perceived as feminine, so keep the traditional Margarita glass triangle shape' of the bowl and thicken the leg.
Oreo Glass
The Brief:
Using the iconic Oreo cookie motive as a significant part of the glass design. Bringing fun and joy to the drinking and dipping experience.
The Strategy:
Taking the iconic cookie shape and applying it to glass, using different manufacturing methods: embossing and color print on glass.
The Solution:
What do you get when you cross an iconic cookie and an innovative glassmaker? The best Oreo signature glass! Dipping an Oreo has never been so tempting!
Pepsi
The Brief:
The famous AXL SignatureGlass that we created for Pepsi is well known around the world. The challenge was to take this glass and create something that suited the Christmas spirit!
The Strategy:
We decided to take the already well-recognized glass and add packaging that added value and Christmas decoration.
The Solution:
We created 2 series using the AXL model - Stars and Snowflakes paint decorations in 3 different Pepsi colors blue, red and white - and in addition, we used real Platinum and real Gold within the decorations in order to add luxury and create a collector's item. Merry Christmas!
Pernod Ricard
The Brief:
Pernod Ricard have been secretly working for years to create the world’s most sophisticated vodka, built on the delicate and refined taste of Caviar. Their patented ‘pearl technology’, developed by French cosmetic manufacturer Capsum, coats caviar with a water based film, allowing it to sit in liquid (without this film, the sturgeon eggs would explode). Everything about their resulting L’Orbe brand drips with luxury. Pernod needed a bespoke glass vial within a bottle to house the fragile, pearl- treated caviar, allowing the subtle aromas and flavours to be diffused harmoniously into the vodka over time.
The Strategy:
Tight holes.
The Solution:
A borosilicate glass bottle, housing a borosilicate tubular-infuser, with holes that are smaller in diameter then the caviar eggs, creating a beautiful ‘unit’ that keeps the caviar in direct contact with the vodka, but only allows the vodka to pour.
Chivas
The Brief:
Pernod Ricard wanted a unique, high value, SignatureGlass in low quantities for their Chivas Ultis brand.
The Strategy:
Slow and low.
The Solution:
A whiskey tumbler, hand-crafted in Crystalline at our Denizli factory, mirroring the distinctive lower shape of the Ultis bottle. Diamond cutting increases perceived value but takes time. Perfect.
Lipton Ice Tea
The Brief:
We at Lipton want to maximize the value of our tea brand in the tea category to launch an ice-tea soft drink. We need a SignatureGlass.
The Strategy:
Lipton own tea. Now on mint.
The Solution:
Use embossed mint leaves to enhancing coolness, freshness and flavor.
Carte D’or
The Brief:
Carte D’or is premium ice cream, but it’s difficult to recognize this in a regular dish.
The Strategy:
Guild the frame. Maintain the premium.
The Solution:
The logo in 18 carat gold, applied to an elegant functional shape.
Baileys
The Brief:
Bailey’s wanted to attract more female drinks.
The Strategy:
Delicate ‘chic’.
The Solution:
A long legged, hi-class stem glass: the Bailey’s chalice.
Event Marketing
The Brief:
We want to produce millions of FIFA glasses to be sold worldwide, all featuring the FIFA World Cup ‘brand assets’, but allowing for local markets to support their national team.
The Strategy:
Global glass, local base.
The Solution:
One classic ‘Coke Contour’ SignatureGlass, featuring FIFA’a 2018 World Cup ‘brand assets’, utilizing the base of each glass for national team colors.
Heineken
The Brief:
International tournaments are a great opportunity for beverage brands to promote themselves by creating new Signature Glasses for their drinks. in 2007, France hosted the IRB Nations Cup, and Heineken was an official sponsor of this tournament. Heineken wanted their Lager associated with the Rugby World Cup event to increase their awareness and connection to the event.
The Strategy:
Our idea was to make this glass "worthy of stealing" - something people wanted to own and something remembered for a long time, unique to the event and year.
The Solution:
We were looking for a solution to keep a nice memory to contain the 2007 event for years to come.
Light in Motion
The Brief:
Spirit companies need a SignatureGlass that stands out in low lit bars and clubs.
The Strategy:
See in the dark.
The Solution:
A long life LED bulb imbedded into the base of the glass using patented insert glass technology, activated by movement. Cheers to that!
Nescafe
The Brief:
Nestle’ were looking for a glass mug to complement their classic 50 year-old red ceramic mug. They tried a screen printed option but wanted a more cost effective, better quality answer.
The Strategy:
Shape the heritage.
The Solution:
A SignatureGlass mug in the heritage shape, replacing the low quality screen-print with a high resolution embossed logo.
Football Stickers
The Brief:
Loyalty companies wanted a ‘Footballer glass campaign’, built on the ‘players’, to run during the World Cup. With so many players, sock is the issue. They wanted a flexible concept that could substitute players during the campaign, based on what player ‘sells’ more glasses.
The Strategy:
One Glass. Many players. You decide.
The Solution:
Make the players ‘stickers’. Design a SignatureGlass with an inverted window for the players stickers. Develop a special adhesive for the sticker itself and the ‘window’ ensures that the chosen sticker stays in place during washing. Let the consumer decide the player to stick.
Revival
The Brief:
Craft beer went from trend to part of our lives and one of the stars has been IPA (India Pale Ale). IPA beer contains a higher alcohol percentage than other craft beers, as well as the added hops, create a spicier, bitter and “earthier” tasting beer. We wanted to create a glass that is both “bar friendly”, yet as well amplifies these special flavors.
The Strategy:
Think wine: Wine glasses are designed in certain ways in order to enhance the different grape flavors, whether it is white or red. We took the idea of a designed to maximize the aroma and brought it to the beer world.
The Solution:
A stackable glass, concave at the rim, allowing the beer to slide to the back of the tongue, where the bitter flavor profile is heightened and allows for better aroma release.
McDonalds
The Brief:
Create an evergreen loyalty scheme for McDonald’s to peak every summer season.
The Strategy:
Use multiple, collectible Coke SignatureGlasses.
The Solution:
Six unique SignatureGlasses form a full collectible set of beautiful innovative designs and introduce new designs every summer (since 2007).
Insert Glass
The Brief:
Sometimes our customers want to create smaller collections/low production runs. The challenge is to create a unique product that both suits this type of run and maintain the innovation and uniqueness that our customers are used to.
The Strategy:
We constantly try to find innovation for our customers and create glasses that are both innovative and represent the uniqueness of the beverage and brand. Here we created a platform (the base of the glass) that can be used as a showcase to highlight the beverage’s taste or messaging. Within this application, we created a strategy that can benefit both short production runs for specific marketing campaigns whilst giving the uniqueness needed.
The Solution:
“Insert Glass” is our new innovation, allowing us to put any small object into the base of a glass. It means we can create unique and intriguing branded glasses in small production runs. Best of all, it offers limitless options for creative expression; think bottle caps, coffee beans, or even tea leaves encased in the base of the glass, like fossils trapped in amber.… Basically, whatever it is, if it fits, we can insert it!
San Pellegrino
The Brief:
What do you do when a world-renowned brand like San Pellegrino launches a new beverage? The famous premium water brand launched an orange-flavored derivative - L'Aranciata and wanted our help to create a glass for the launch.
The Strategy:
"Be the orange", what better way to reflect the flavor than create a glass that is in the shape of the flavor?
The Solution:
We created a beautiful spherical, elegant, playful representation of a pealing orange. The glass was fun to drink from and also helped create awareness of the flavored beverage.
